Exploring the Psychology of Car Branding: What Influences Buyer Perception?

When it comes to car branding, what buyers think is influenced by psychological factors. Brand identity, like logos, slogans, and the overall image, plays a big role. However, buyer opinions aren't just about what they see and hear.     They also depend on how much they trust the brand and think it's reliable. While emotional […]

As our digital lives evolve, so do our purchasing habits. From groceries to furniture, the convenience of online shopping has become ingrained in our routines. But what about buying a car online? Is it a step too far into digital?     Buying a car has taken a sharp turn towards convenience. Canadians are increasingly skipping […]

Gas prices are through the roof at the moment and we could all use some relief at the pump. Luckily there have been efficiency gains across just about every automotive segment in the past few years to combat rising fuel prices. We've rounded up top ten of the most fuel efficient cars across different segments […]

How can you continue to improve upon legendary greatness? Not sure? You should consult the 2022 Jeep Grand Cherokee! The latest edition of the Most Awarded SUV Ever (Jeep® Grand Cherokee has received more awards over its lifetime than any other SUV) is sure to impress - this legend has been re-engineered for the future […]

The 2022 Dodge Charger can truly do it all with a range of powerful V6 and V8 engines plus safety and space for the whole family. With rear- and all-wheel drive available the 2022 Dodge Challenger is a certified super sedan.     There's something to suit every taste across the range of eight Dodge […]

The 2022 Dodge Challenger stays true to the pony car tradition with exciting performance, a ton of customization options, and great value for money with a range of powerful V6 and V8 engines.     Designed around a focus on technology, performance, and safety, this modern-day muscle car comes in 11 different variants to suit […]

Picture this: an Ignition Orange RAM 1500 pulls into the parking space next to you, black racing stripes down the middle and everything - out from the drivers door hops… a middle-aged blond woman, about 5 foot 1 (with heels on). A neighbour comes home with a blacked out, emblems and all, Ford F-150 Raptor […]

Who said you cannot have it all? Performance, luxury, comfort, safety, and power - there is no need to compromise when you’re purchasing a 2021/2022 Chrysler Pacifica.   We’ve said it before (and you’ll probably hear us say it again - because we’re very proud), a lot has changed since Chrysler invented the minivan segment […]

Iconic for their headlights and known for their devoted fan base, BMW is without a doubt one of the most popular luxury-brand automakers. Every month there are thousands of search on "BMW used cars", "best BMW used cars deals near me" or "BMW authorized used cars dealership near me". But, in this blog we will […]

The Grand Cherokee, staple in the Jeep line-up – exemplifying the balance of your active lifestyle and practicality – has grown to meet your growing needs by adding an L to it’s title (which definitely doesn’t stand for “loss”) and giving you a 3rd row to seat up to 7 passengers.   This larger version […]